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Working with The Culture Crusader, I collaborated with celebrated Australian artist Martin Edge to bring his paintings to life through inclusive, multisensory experiences. As part of the broader program, his work was transformed into tactile and sensory elements, augmented reality …
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Springfinity was a large-scale outdoor exhibition presented across 11 sites in Brisbane’s CBD, featuring artworks, installations and projection works by leading local, national and international artists. I led curation, creative production and marketing, overseeing artist selection, commissioning new works, production …
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A quiet collaboration with nature, this public art project pays homage to the celebrated Sydney broadcaster and poet, John Thompson. Using poetry as a base, a Gauguin-inspired typographic piece was installed onto Paddington Reservoir’s walls using living moss. The piece …
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A showcase of projects we’ve photographed and/or have created in collaborations with clients, friends and artists. Making art can be a journey brimming with wonder, joy and exploration – and this is what we aim for, each and every time.
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Mind Our Mangroves was commissioned by the City of Canada Bay to engage directly with residents living on the foreshore to address the destruction of mangroves in the local community. Using community cultural development techniques to change attitudes towards the …
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Supported by ArtsNSW, Reclamation was an artists’ creative research endeavour with a focus on environmental sustainability and community engagement on the foreshores of Cabarita Park. An outdoor installation calling for people to pause and show their appreciation for life and …
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The Way Out West Festival is an annual children’s festival held at one of Australia’s most unique multicultural art centres, the Casula Powerhouse. A four-day event, the Way Out West Festival is an interactive children’s festival celebrating young people’s curiosity …
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One Day, a community outreach partnership project supporting an SBS documentary series, picked up the Community Award for partnerships between businesses and cultural organisations at the NSW Australia Business Arts Foundation Awards. We developed this project alongside the arts collective, …
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An installation for the Marrickville Council Sister Cities Program, Bubble Kos was created to promote a cultural understanding and opportunities to connect children to Marrickville’s Greek Sister City, Kos. The three-room installation dipped visitors into a sea of discovery, featuring …
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Behind every enduring innovation lies a vast cemetery of failed inventions. We worked alongside the Powerhouse Museum and Oscar-winning author and illustrator, Shaun Tan, to design graphics and props for this exhibition that explores a fictional tale of a spectacularly …
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Over the years, we have worked alongside The Powerhouse Museum to publish a number of educational children’s books, one of which culminated into a large-scale exhibition, The Oopsatoreum. The Powerhouse Museum is a science and technology museum that promotes interactive …
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Extensive consultations with stakeholders were undertaken for these build projects, including a hand-carved granite wall, perforated steel fencing, 10 kilometres of hebel walls and a Blackbutt wood car park facade. These works were designed for The Australian Rail and Track …
Production, Public Art & Strategy
At Whale Design Co, we specialise in curating, producing and marketing strategy projects that connect people, place and purpose. We work with cultural, education and public organisations to shape ideas into clear, engaging outcomes – whether it’s a campaign, cultural development program, exhibition or public program.
With over 20 years’ experience across design, production and stakeholder-led projects, our approach is research-led and collaborative. We take the time to understand audiences, context and objectives, then bring together the right creative voices to deliver work that is thoughtful, accessible and well executed, from concept through to delivery and promotion.
Whale Design Co has worked with organisations including SBS, City of Sydney, Brisbane City Council, Powerhouse Museum, Australian Rail Track Corporation and the Japan Foundation, supporting projects that build audience engagement, strengthen community connection and extend impact beyond launch.
For collaborations, commissions or project enquiries, please contact Haline at haline@whaledesign.co
We make good things
Whale Design Co partners with councils, cultural organisations and community-focused teams to curate, produce and promote creative projects that are considered, inclusive and effective. Our work sits at the intersection of curation, production and marketing, supporting public art, exhibitions and campaigns that are well-managed, audience-aware and built to last.
We work across the full creative lifecycle — from research, consultation and concept development through to production, delivery and promotion — ensuring projects are not only creatively strong, but strategically sound. Grounded in environmental sustainability, multicultural perspectives and social responsibility, we bring together artists, stakeholders and communities to deliver outcomes that are meaningful, accessible and connected to place.
Capabilities
Curation & Exhibition Development | Creative Production | Creative Direction & Art Direction | Public Art & Outdoor Installations | Artist & Creative Management | Community Consultation & Co-Design | Community Engagement Programs | Education & Workshop Design | Accessible & Inclusive Design | Cultural & Community-Led Projects | Marketing Strategy & Content Planning | Audience Development & Engagement | Campaign Strategy & Delivery | Photography & Video Editing | Digital Content & Asset Production | Print & Digital Design | Graphic Design | Social Media Assets & Toolkits | Copywriting & Editing | Stakeholder & Partner Management | End-to-End Project Management | Budgeting, Scheduling & Reporting | Evaluation & Outcomes Reporting | MS Office | Adobe Creative Suite
From vision to action
Whale Design Co is based on the Central Coast, NSW. We honour the Darkinjung people, Traditional Custodians of this land, and their enduring connection to Country.
Have an idea? Let’s bring it to life:
haline@whaledesign.co