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Designing with honesty, intelligence and expertise.


Selected projects

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City of Sydney

A quiet collaboration with nature, this public art project pays homage to the celebrated Sydney broadcaster and poet, John Thompson. Using poetry as a base, a Gauguin-inspired typographic piece was installed onto Paddington Reservoir’s walls using living moss. The piece …

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SBS – One Day

One Day, a community outreach partnership project supporting an SBS documentary series, picked up the Community Award for partnerships between businesses and cultural organisations at the NSW Australia Business Arts Foundation Awards. We developed this project alongside the arts collective, The …

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Powerhouse Museum

Over the years, we have worked alongside The Powerhouse Museum to publish a number of educational children’s books, the last of which culminated into an exhibition, The Oopsatoreum. The Powerhouse Museum is a science and technology museum that promotes interactive learning experiences …

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Shaun Tan Exhibition

Behind every enduring innovation lies a vast cemetery of failed inventions. We worked alongside the Powerhouse Museum and Oscar-winning author and illustrator, Shaun Tan, to design graphics and props for this exhibition that explores a fictional tale of a spectacularly …

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Red Rabbit Restaurant

Approached with the challenge of designing material for contemporary chinese eatery Red Rabbit, we were commissioned to work with interior designer, Chris Aplin, to illustrate interior vinyls and textured wall graphics for the Woollahra hotspot. The Red Rabbit dumpling logo …

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Refugee Transitions Magazine

STARTTS is one of Australia’s leading humanitarian organisations providing treatment and rehabilitation to torture and trauma survivors. Our work with the team extends across all mediums, including the rebrand and ongoing design for their bi-annual publication, Refugee Transitions. Aimed at …

Say things to the world that are true.

Pablo Casals


Making it worthwhile


About us

Whale Design Co innovates design solutions across all industries.
Our research-based approach reflects a genuine interest in understanding every client. Our philosophy is to reflect client values in design ideas that make sense. With a belief in fostering human connections, we evoke a meaningful response in all that we do. We produce solid, quality solutions with honesty, intelligence and expertise.

If our site brings a possibility to mind, please don’t hesitate to contact us.

Our Services



Creative Direction. Branding. Public Art. Books

We work hard to understand our clients’ needs. We work with entrepreneurs, start-ups, big brands, cultural institutions, NGOs, engineers, architects, publishers and everything in between on projects that make a difference.

Art Direction = Books = Brand Identity = Brochures = Collateral = Corporate Identity = Creative Direction = Environmental + Signage = Promotional Materials = Posters = Illustration = Public Art = Event Identity = Style Guides = Websites = Logo = Print = Packaging = Digital = Children’s Projects = CALD Community Communications

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We produce solid, quality solutions with honesty, intelligence and expertise. If our work brings a possibility to mind, please don’t hesitate to email us. We’re happy to work with organisations on any type of project – large or small.

Whale Design Co. 
[add_list icon='map-marker' text='1/160 Rochford St, Erskineville 2043']
[add_list icon='phone' text='0411 950 022']
[address_link icon='envelope' link='mailto:info@whaledesignco.com' text=' info@whaledesignco.com']